Wednesday, August 24, 2011

Josep Maria Albet, new president of the D.O. Penedès

The co-owner and technical director of our cellar has been appointed the new president of the Regulatory Council of the D.O. Penedès.

Among other objectives, Josep Maria Albet wants to build up the reputation of the Penedès with various activities promoting the Xarel·lo variety, such as its pairing with oysters from the Ebro Delta. A powerful campaign that would unite the Ebro Delta with Barcelona and would publicize these regions would contribute very positively to the restaurants of the Costa Daurada, the whole sector producing xarel·lo-based wines in the Penedès and oyster producers from the Ebro Delta.

In this respect he also wants to allocate more resources to the promotion of the Penedès, so that companies notice a return on their investment in the D.O.'s activities.

Josep Maria would also like to establish a series of sub-zones during his tenure. He considers that this is something that would enrich the very idea of the Penedès, enhancing the perception of quality by consumers. "These naturally existing areas like the Garraf, the Ordal hills, the Coastal regions, Central Penedès, the Interior mountains and +500 (in reference to areas over 500 meters of Pla de Manlleu (Aiguamúrcia) and neighboring Querol and la Joncosa de Montmell) could make up new sub-zones, although we must study the soil maps before making decisions. It is about delimiting natural areas, not inventing them ourselves."
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