Monday, December 12, 2011

Josep Maria Albet, new president of the D.O. Penedès

The co-owner and technical director of our cellar has become the new president of the Regulatory Council of the Penedès Denomination of Origin.

Amongst other aims, Josep Maria Albet, wants to build up Penedès with different promotional events for the Xarel·lo, for example its marriage with the Delta del Ebro oysters. A very strong campaign that would join the Delta del Ebro with Barcelona and would make these regions become well-known and favour the Costa Dorada restaurant sector, the whole sector that elaborates Xarel·lo in Penedès and the oyster producers of the Delta del Ebro, in a very positive way.

To this end much more of the budget and resources will go to promoting Penedès, in such a way that companies perceive a return on the investment made in the D.O.

Additionally, the subject of the sub-areas will also be one of the aims that Josep Maria would like to reach during his mandate. According to Albet, this is one aspect that enriches the Penedès exposition a lot, it will give it content, gaining in consumer quality perception. "These natural sub-areas that are already in Garraf, Costers del Ordal, Penedès Central, Cordillera Interior, + 500 (in reference to the areas over 500 meters high in the Pla de Manlleu (Aiguamúrcia) and the neighbouring municipalities of Querol and Joncosa el Montmell), can be new sub-areas, although we still have to study the land map well before taking decisions. We are talking about drawing up natural areas, not inventing them".

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