Wednesday, June 28, 2017

We received the Award for the Best Wine Tourism Initiative from the FEGP at the 2017 “Company Night” awards

“La Nit de l’Empresa 2017” (The 2017 Company Night) was held on the Mas Solers estate in Sant Pere de Ribes on the night of 22nd June; it’s one of the most important business events in Gran Penedès, organised by the new FEGP (the Federation of Entrepreneurs of Gran Penedès and Garraf). At the event, the Federation’s new corporate image was presented, arising from the merger of the UEP (Business Union of Penedès) and the ADEG (Association of Entrepreneurs of Penedès Garraf). 

The awards given were to recognise the good work of 18 companies in Gran Penedès and Garraf. 

Carles Puigdemont, President of the Generalitat de Catalunya (Catalonia’s autonomous government), and Jordi Baiget, Minister of Business and Knowledge, presided over the act, along with other government authorities, who attended alongside as many as 600 other people, including representatives of companies and institutions of Alt Penedès, Baix Penedès, and Garraf. 

We were one of the companies called to the podium to receive an award, and this time it wasn’t for one of our wines, but for our work in the development and promotion of Wine Tourism, an initiative we have been involved in for over 4 years. 
This work led the FEGP to give us the 2017 FEGP Award in the Area of Wine Tourism. 

This is important recognition of the boom in wine tourism headed by Josep Maria Albet i Noya’s vineyard in recent years, which will only strengthen its resolve to encourage these activities, so that one day they may become one of the main points of its business.

Tuesday, June 20, 2017

Introducing Efecte, a new more natural image for our sparkling wines

It’s been nearly 40 years since we decided to make organic wine in our vineyards, and you can see it for yourself just strolling around in the springtime, when you see how the butterflies arrive at the same time that our vines begin to sprout.

Butterflies are very sensitive to chemical products, and they now have a home free of pesticides in the vineyards of the Penedès. With this philosophy, we have just launched a new image for the classic Penedès wines onto the market, which from now on, will be called Efecte.  

Our three sparkling wines Brut Reserva, Brut Nature Reserva, and Rosat Reserva are illustrated with indigenous butterflies that are easy to find at the Albet i Noya vineyards. On the tops of the new wines, you can read a butterfly’s scientific name: Zerynthia rumina for the Brut, Melanargia occitanica for Brut Nature, and Pieris rapae for the Rosat. 

The name Efecte refers to the curious, innovative spirit of the Penedès vineyard where ecology began to beat its wings at the end of the 70’s. Over these nearly 40 years, others in favour of this type of growth, which is more respectful of the environment and favouring of diversity, have joined in.  
Thanks to this “effect”, today the Penedès has become one of the winegrowing regions with the highest percentage of organic vineyards. 

Our sparkling wines, which have been sold since 2012 under the Penedès denomination of origin, didn’t have a name until now, and in this way we sought to give them a personality that is aligned with the principles of the company led by Josep Maria Albet, as was done last year when the “Curiosos” wines came out on the market. 
In both cases, the company in charge of the design and the concept was the Barcelona creative agency La Vildi. 

The Efecte Brut Reserva 2014 is a classic Penedès made with the Parellada, Macabeo and Xarel·lo varieties of grapes, with over 18 months of aging. For its part, the Efecte Brut Nature Reserva 3 2013 has a blend of Macabeo, Parellada, Chardonnay and Xarel·lo grapes aged for 30 months. The Efecte Rosat Reserva 2013 is a single variety of grape, Pinot Noir, aged for 15 months in a riddling rack.

Tuesday, June 06, 2017

Albet i Noya takes medals for two of its red wines in the british contest "Decanter World Wine Awards 2017"

A new first-place award has been won by the vineyard’s flagship red wine, the Reserva Martí, meaning another gold medal. This makes six awards won this year and with the 2009 harvest, currently for sale. 

The latter has won the British contest Decanter World Wine Awards 2017, where it was the only still wine from all of Catalonia to win a gold medal. The sparkling wine Clàssic Penedès Argila Brut Nature from the Penedès vineyard Mas Bertran was the other Catalan wine to be awarded a gold medal. So only two wines from the Penedès denomination of origin managed to achieve this honour.

In third place, winning a bronze medal, was another red wine, La Milana 2013 vintage, another leading wine from the Subirats organic vineyard. 

Of the 6 gold medals won by Reserva Martí 2009 this year, four were in international contests and two were in national ones, showing its expression and balance over time. 

Reserva Martí is a blend of the Cabernet Sauvignon and Syrah varieties, aged 2 years in new French oak casks and then rested and refined in the bottle for 4 to 5 years. It was the first organic red wine that Josep Maria Albet i Noya made as a blend when the vineyard first went towards organic wine-making. For this reason, he decided to give it the name of his son, Martí, and to seal the label with a red painting of 3-year-old Martí’s hands. 

Only 4,580 bottles were made from this 2009 harvest.
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